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Date Submitted Tue. Jan. 10th, 2012 7:13 AM
Revision 1
Helper HenryJakson
Tags Business | Consultants
Comments 0 comments
Sage Marketing covers the full spectrum of marketing plan & branding strategy development, design and communications management.

At Sage, our marketing ethos is to place Strategy before Design – and this notion is captured in all our marketing plans. The Sage Marketing Plan team will help you formulate your brand and positioning strategies first. Our marketing plans are then executed by our diverse team of graphic designers and are provided with the substance in the form of sound strategy to then create design concepts.

And the Sage Marketing team doesn't stop there. We continue to plan and offer marketing expertise throughout the life of your business. We have specialists who plan for businesses on a daily basis and are savvy in marketing communications management that lead and assist the implementation of strategy.

Our Marketing and Business Plan team guarantees cut through marketing strategies which deliver real outcomes and growth. And all our marketing and business plan services are supported by outstanding marketing creative that combine substance and style.

It's a new BRAND world!
When creating your marketing plan, your brands should be the heartbeat of your organisation. We plan for you to succeed. We plan for your business to be sustainable. And we plan for your business to be on the marketing front edge. We uncover, define and plan effective brand identity systems to create meaningful value propositions to forge lasting brand customer relationships by designing and communicating brand associations, imagery and powerful marketing platforms. We plan and effectively build brands!

Differentiate or Die!
How does your branded product or service stand apart and alone from its marketing competitors? What is your point of difference? A marketing plan and strategy is much, much more than a clever tag line. It is core to the success of your brand and its effective marketing. We always advise and plan that you always do it and stand by it, loudly. Our plan is that your marketing will allow your business to be seen, heard and able to flourish.

Marketing Plan and Strategy - Have One?
All businesses need to understand and define their marketing and then design, and proceed to then plan and implement customer targeted, meaningful and effective marketing strategies for their branded products and services. If you have not created a marketing plan to do this, then you need to. Now! Sage can create a marketing strategy and plan for any business.

We at Sage Strategy were first established in June 2000 by Mark Fraser, who has had an abundance of experience with marketing, business plan implementation and strategic serving. Sage aims to providing strategic advisory, development and implementation services and marketing plan conception and implantation to selective businesses which possess the passion, potential and desire to plan for growth.

Mark's own diverse business and marketing experience achieving success in senior executive roles with multinationals and later for his own businesses led him to recognize a specific unmet need for effective assistance for the creation of sound marketing and business plan strategy. His plan now is to provide growing businesses via effective marketing plan creation and implementation to ultimately achieve their goals.

Importantly, Sage was also created as a marketing and business plan consultancy with a difference. Experiencing firsthand the frustration with typical arms length consultancies, Mark arose to the plan of developing a business model under girded by strong marketing, business plan execution and ongoing management of strategy to achieve and ensure results.

To find out more about our marketing or business plan consultancy please call us on 1300 11 SAGE (1300 11 7243) or visit www.sagestrategy.com for more information.
Date Submitted Tue. Jan. 10th, 2012 7:02 AM
Revision 1
Helper HenryJakson
Tags Consultants | marketing
Comments 0 comments
An effective marketing plan will define the revenue targeted over the short-and long-terms. It follows that, in order to be effective, your marketing plan must also define how much of your services and how many of your products must be sold to get you there. The well-done marketing plan will delineate the Return On Investment (“ROI”) those products and services must provide in order to translate well to your targeted marketing plan goals. A professional marketing plan completed by Sage Strategy can also include the definition of your company’s reputation, monetary, and specific market share goals; each of which is considered by many to be marketing plan fundamentals.
A marketing plan prepared by Sage Strategy will help you to also determine just how those goals can best be realized. Sage Strategy consultants are especially savvy about what action you must take to work your marketing plan. After you’ve completed the first step toward a viable marketing plan, which is to properly define your company’s goals, then Sage Strategy is ready to help you with the development of your company’s marketing brand. Without a brand that is unique to your products and services, the goals of your marketing plan will take longer to reach. Sage Strategy believes the branding it helps you to define for marketing plan will get your company to its stated goals, as well as sustain those goals, as your company grows. This critical part of the marketing plan that’s perfect for you requires professional ideas and know-how. Those ideas and know-how that are invested into marketing plan by Sage Strategy include no-nonsense recommendations that get you and your staff to work in consort toward reaching your company’s projected marketing plan aspirations.
With the help of Sage Strategy, your tailored marketing plan projects will be skillfully defined, developed, and implemented in such a way that will distinctively suit your company’s size and business techniques. Any marketing plan achieved with the assistance of Sage Strategy will take into account how you like to do business. After establishing your company’s marketing plan, Sage Strategy is available to coach you on how to accentuate that business style that is solely yours, in order to methodically and swiftly reach your marketing plan goals. Whether an improved search engine ranking or word-of-mouth recommendations for your products and services, the marketing plan that Sage Strategy helps you establish will direct and guide you to those goals.
Whatever timeframes your marketing plan sets forth, Sage Strategy will show you how to stay on track with proven methods of implementation. With the help of Sage Strategy, your company’s marketing plan will realistically define its goals and help it create the roadmap to reach them.

Date Submitted Tue. Jan. 10th, 2012 7:00 AM
Revision 1
Helper HenryJakson
Tags Business | Consultants
Comments 0 comments
In order for your company to thrive, you must have a good marketing strategy in place. Without marketing, few brands can survive simply by word-of-mouth advertising or by merely sitting on the shelf of the local shop. You naturally want your brand to stand tall above all the rest and to be noticed and talked about. This is where a Marketing Agency comes in and can change your business only for the better.

With a good Marketing Agency at your fingertips, the sky is the limit for your sales to soar ever higher. You will get that edge on the competition you desire and need in order to be number one. The first strategy of any Marketing Agency should be to make your brand become a household name. The public needs to become aware of your brand’s name and the services or the products you sell and provide. A strategic method must be put into place in order for brand awareness to occur. And a good Marketing Agency can make that happen for you. Your brand should be on everyone’s lips, in their ears and in front of their eyes.

An excellent Marketing Agency with good branding strategies in place will help you. They should perform a marketing audit for you. They will discover where your strengths and weaknesses presently lie. Following a marketing audit, a marketing development plan can then be developed. Personalized service is what is important during these steps of a branding service. You need a Marketing Agency that will take the time to get to know you, your product and whatever your present situation may be.

Management of your brand is necessary by using brand decision management tools. A strategic brand audit should also be done. This is akin to a complete, thorough check-up of the brand and how it is working at present.

An intensive strategic marketing planning program should be developed for you by your Marketing Agency. The elements of this program must include a branding strategy, clear marketing communications strategies, scoping out the market and making assessments for opportunities. Also portfolio planning and innovation, sales development and a marketing implementation plan need to be put into place.

Logos and design templates should be part and parcel of a Marketing Agency and what they have to offer. Your logo tells the world who you are and what you have to offer. Making sure a logo does what it should is the aim of marketing strategies that work.

Hand in hand with logo design are packaging and label designs. A Marketing Agency knows how to attract customers simply by realigning your packaging design or creating a specific label to suit your brand better.

In today’s market, online branding is a major goal of most Marketing Agencies. The Internet market has become huge and ignoring online branding can become your downfall. Even with the right logo, packaging and advertising schemas, forgetting to use online resources would be a big mistake in many cases.