Sound business plans are at the heart of good management. Many companies don’t really have defined business plan; they simply have access to product inventory and fill sales orders. This is, of course, critical to selling merchandise, but it doesn’t usually serve to set up or sustain a durable business operation. As are most management instruments, business plans consist of basic elements that must be studied, evaluated, and then decided upon. For instance, an executive summary is considered to contain the most important information of a business plan. The executive section of your business plan will necessarily include an overview of your plan, as well as pertinent information about your company. In your business plan, you will also identify the owning entity, members of your management staff, number of employees, financial assets, list of competition, and the location of your business facility. Sage Strategy has compiled a myriad of professionally prepared business plans. If you are unsure about how to properly prepare an executive summary for your management plan, Sage’s Mark Fraser can help.Mark understands that any realistic business plan must include not only an executive summary, but a complete and detailed market analysis, the company description, and how it functions operationally. His skillfully prepared business plan would also necessarily include a description of your organization’s structure and required interaction between its owners and management personnel. Mark Fraser can prepare this business plan section for you in a professionally succinct way.
Your business plan must also include a report on your company’s sales strategy. This part of your business plan would cover your existing or proposed strategy for marketing your goods and/or service. A business plan prepared by Sage Strategy would describe who your primary customers are and how you expect to create new ones. If you know how to answer these very critical business plan questions, you’re definitely on a roll. If you don’t know how to adequately answer these business plan questions regarding sales strategy, the marketing counsel of Mark Fraser would be invaluable. Mark Fraser can provide that boost you’ll need to convincingly describe in your business plan the benefits of your products and services you intend to provide potential clientele. Necessary to completing your business plan, he can help you determine what your marketing strategy and its development must be for you to meet your financial goals.
A business plan is generally prepared for presentation to a lender or funding body. The part of your business plan that formally requests funding is, quite obviously, so crucial to your business goals that it must be prepared with great care and detail. Mark Fraser can succinctly and fully provide that business plan information, which ensures the lending institution is equipped to make the timely determination you need. Toward that end, he fully understands the importance of including in that section of your business plan the contact information of your accountant and legal counsel, should the lending institution want to verify or qualify any or all of your business plan submission. Mark Fraser understands that a thorough and concise presentation of the business plan financing request is pivotal to your company reaching its targeted goals. He can also advise you about the supportive documentation you’ll need in your business plan; i.e., things like samples of your company’s contractual paperwork, its customer policies, and purchasing agreements. He can help you prepare - or prepare for you –pertinent marketing studies about your products and services, and helpful public relations articles to bolster your business plan.
Marketing consultants are people who make and implement strategic plans for their clients in order to help them sell particular services or products. Marketing consultants differ from advertising executives since advertising is only a small part of the whole marketing mix. A marketing mix refers to the different tools that a company uses to promote their business in the marketplace. It refers to how a product or service is packaged, priced, promoted, distributed and sold. The marketing mix may differ from industry to industry, clients, and individual products and services.